FROM MEXICO TO THE WORLD; SOPHIE DAHL CHOSE AN EMBROIDERED PONCHO

At Rojo Ancestral we believe that each handmade piece has a story that deserves to be told. A story that begins long before a sale and does not end when the product reaches its destination.

One of those stories reminded us why we do what we do.

The origin: hands that embroider identity

This embroidered poncho was born in Mexico, created by Ma. del Pilar García, a master craftsman from Malinaltepec, Guerrero. She learned her art through generations.

It is not a mass-produced garment.

It is time, patience, cultural heritage and knowledge transmitted from mother to daughter, from grandmother to granddaughter. Each embroidery reflects symbols and techniques that are part of a living identity.

The road: fair trade as a bridge

From the beginning, this piece was acquired under the principles that guide us, fair payment and on time, direct recognition and absolute respect for artisanal work. We firmly believe that craftsmanship should not be bargained or made invisible to those who make them.

When you collaborate with respect and appreciation, the pieces travel with dignity and pride and their creator is recognized. Thanks to this model, this layer found a space in the international market, where people from different cultures look for objects with soul and meaning.

The meeting: a choice with conscience

This embroidered poncho was acquired by Sophie Dahl, writer, model and granddaughter of the famous author Roald Dahl creator of "Matilda" and "Charlie and the chocolate factory" among many others.

This moment was significant for what it represents: a conscious choice for handmade work, for the history behind the garment and for craftsmanship as a form of cultural expression.

It wasn't an impulsive purchase.

It was the encounter between Mexican tradition and a look from the United Kingdom, which values objects with narrative, depth and authenticity.

The meaning: more than a sale

For Rojo Ancestral, this moment is about visibility, recognition and valuation. Every time a Mexican handmade piece is valued abroad, the idea is broken that handmade is "worth less" and the person who made it is recognized, from the fair payment to the knowledge of its elaboration technique and its culture.

It is shown that craftsmanship is not a souvenir: it is art, culture and legacy.

Looking forward

This 2025 left us a clear lesson:

When craftsmanship is presented with honesty, history and fair trade, it finds its place in the world.

We will continue working so that more pieces cross borders carrying with them the name of those who create them, their history and the real value of their work.

Because in Rojo Ancestral we don't sell products.

We share handmade stories.